martians vs roughnecks
"We replaced our 7GB download with a 2MB streamed stub — and being able to tell our story across all channels has been crucial to our go-to-market. This is how games should be distributed."
The Challenge
Martians vs Roughnecks faced a significant barrier to player acquisition: a 7GB download that deterred potential players, especially on mobile and in regions with slower internet connections. Traditional distribution channels limited their reach and made it difficult to share the game across social media and marketing channels.
The Solution
By integrating with YOM's cloud gaming infrastructure, the team replaced their massive download with a 2MB streaming stub. Players could now start playing within seconds, directly from any link — whether shared on Twitter, embedded in a Discord post, or featured in an email campaign. YOM's global network of operators ensured sub-12ms average latency gaming sessions worldwide.
The Results
- ✓ Daily Active Users increased by over 1,316% within the first month
- ✓ Player retention improved by 54% due to instant accessibility
- ✓ Average latency under 12ms provided console-quality gameplay
- ✓ Game became shareable across all marketing channels
- ✓ Reduced infrastructure costs compared to traditional cloud gaming
Want similar results?
Learn how YOM can transform your game distribution